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Doosan Engine Formulate New Developing Resolution for 10 Years Ahead
3/11/2010 10:17:46 AM

Recently, Doosan Engine has formulated a brand new developing resolution to develop himself in stride for the follow-up 10 years by the implementation of product branding and market diversification.

 

Impacted by the global finance crisis and market recession, Doosan Engine lost more than KRW 300 billion in 2009. With regard to the plight, Doosan decides to optimize all the product mix and to make a point of the new products concerning mini-size low-speed diesels and middle-speed diesels used as main-engine, resulting in superior and branding of marine diesel lines.

 

The company also resolves to realize the differentiation of product according the different market demands. Doosan Engine expressed that the company would focus on the new global shipbuilding market, such as Russia and Brasil, along with the original China and Vietnam in the global marketing.


In addition, Doosan Engine will serialize the genset in priority. Meanwhile, Doosan Engine is establishing the network of manufacturing, supplying and marketing for diesel parts and seek the developing odds in non-shipbuilding areas.